Perceptions of Brand Identity and Brand Image through Storytelling
The objective of SEO is get your digital presence to appear earlier or higher in a web search results page.
As a platform for business networking, LinkedIn has enormous potential to grow your business.
How does NASA have a party? They PLAN-ET! We laugh because we know who NASA is and what NASA does. They have name recognition. Do they have brand recognition? What products or services do they provide? The list is long and goes from science to education and beyond. So, the answer is yes. How do […]
I often get asked “What, exactly, is the cloud?” I, being of a geek mind, go into my best Obi-Wan Kenobi or Yoda impression and begin to respond: “Well, the Cloud is what gives a connected user their power. It’s a binary field created by interlinked data centers. It surrounds us and penetrates us; it […]
The Problem (What is Digital Transformation?) A buzzword. A concept. A process. An evolution. Digital transformation is more. The buzzword comes from large technology companies offering their products and services to an individual or business to become digital. Terms like “paperless”, “internet of things”, “big data”, “block chain”, “cryptocurrency” and many more have entered […]